Designing the Floor: How to Choose the Perfect Flooring

Torni Hotel - Art Deco side - Studio Joanna Laajisto, swirling black and white flooring
By Studio Joanna Laajisto

Flooring design has a critical role in interior design for a couple of key reasons:

Firstly, flooring is the foundation for the entire aesthetic. It becomes the stage upon which the entire design scheme will be constructed. The color, material, and pattern of your flooring significantly impact the overall look and feel of the space. For instance, dark hardwood floors create a sophisticated and formal atmosphere, while light-colored tiles might lend a clean and airy feel.

Secondly, flooring is an important unifying element. It knits together the various design elements in a room. By choosing flooring that complements the colors and textures of your walls, furniture, and décor, you will create a cohesive and visually appealing space.

A word of caution – if you get it wrong, it’s the hardest thing to correct without massive upheaval! So, my advice is always to complete the design plans, then spend as much time as possible deciding what goes on the floor. For more tips on creating a harmonious interior, check out our Styling and Accessorising page to see how Studio Hinton can help you perfect every detail. Here is my guidance around what’s available and where it works best:

Dark wood with brass hatching between the wood flooring tiles
By Cynthia Spence Design

1. The Timeless Appeal of Hardwood Flooring Design

Hardwood floors are a classic choice, offering timeless elegance and natural beauty. They come in a wide variety of wood species, each with its own unique grain pattern and color. Wherever possible it’s worth refurbishing existing floors if you have them in place.

Hardwood is incredibly durable, lasting for decades with a little love. It’s suitable for all types of property, adding warmth and value to a home. A beautiful parquet or wood-block adds timeless chic that easily transcends styles. There are many stains and varnishes that can enhance or subdue the natural richness.

It’s easy to clean and hypoallergenic, making it ideal for allergy sufferers. Scratches and dents will occur, requiring a little refinishing over time, and all wood is prone to water damage if not sealed properly.

2. The Engineered Alternative: Engineered Wood Flooring

Engineered wood is a more affordable alternative to solid hardwood. It features a real wood veneer on top of a plywood core, providing a similar look and feel with some key differences.

Engineered wood is more resistant to moisture than solid hardwood, making it better in kitchens and bathrooms. It’s easier to install than solid wood, often featuring click-lock systems, so you can try doing it yourself – unlike hardwood which needs a professional fitter!

In the long-term it’s not as durable as solid hardwood, because damage cannot be sanded-out and refurbished so easily. With less expensive qualities the veneer could scratch or peel, and the core may not be as water-resistant as high-quality options. You’ll find a bigger range of finishes than solid hardwood, because some woods are in short supply, and it’s a more affordable way to cover a big area.

 

Stone flooring by Patrick Sutton
By Patrick Sutton

3. Laminate Flooring Design: Budget-Friendly Option

Laminate is a real budget-friendly option that mimics the look of wood at a lower price point. It’s constructed with a high-density fiberboard core topped with a photographic image of wood grain or stone, with a vast choice of designs available in many different qualities.

It’s highly affordable, easy to install, and requires minimal maintenance. Often manufactured to be resistant to scratches, stains, and fading. However, laminate boards are not as durable as other options and cannot be refinished if damaged. They often feel hollow underfoot and do not provide the same level of warmth as natural materials. They are usually not water-resistant and can warp when exposed to moisture.

Laminate is a great choice for a “quick fix” to add a stylish look in almost any room – except kitchens and bathrooms.

4. Luxury Vinyl Tile: The Versatile Contender

Luxury Vinyl Tile (LVT) has become a popular choice for its realistic wood and stone looks at a fraction of the price. LVT comes in planks or tiles, offering a wide variety of textures and finishes.

Vinyl tiles are incredibly durable, water-resistant, and easy to clean. They are available in a vast array of styles, mimicking wood, stone, terrazzo and even concrete, and are affordable and easy to install with click-lock systems.

They feel slightly softer underfoot compared to real wood or stone, and may not hold up as well as natural materials in high-traffic areas. Some LVT options contain VOCs (volatile organic compounds) during installation, requiring proper ventilation.

 

5. The Classic Choice: Tile Flooring Design

Tile flooring offers unmatched durability and comes in a wide variety of materials, including ceramic, porcelain, and natural stone.

Ceramic vs. Porcelain: Both types of tiles are manufactured from fired clay, but porcelain is denser and more water-resistant. Ceramic is more affordable but can chip or crack easier. Porcelain comes in larger formats and is ideal for high-traffic areas. Both ceramic and porcelain are available glazed or unglazed.

Glazed tiles have a protective coating for easier cleaning and stain resistance but allow rugs to slip. Unglazed tiles offer a more natural, rustic look but are more prone to staining and less slippery.

Stone Tile: Offers unmatched beauty and luxury but requires particular care and is the most expensive option. Common types include granite (durable, heat-resistant), marble (elegant, requires sealing), and slate (textured, can be slippery).

Pros: All are extremely durable and water-resistant, making it ideal for kitchens, bathrooms, and high-traffic areas. Available in a vast array of colors, patterns, and finishes. Easy to clean and maintain.

Cons: Can be cold underfoot, especially in colder climates. Grout lines can require regular cleaning to prevent staining. Installation can be time-consuming and expensive, especially for natural stone tiles. Some types of glazed tile or stone can be slippery when wet.

 

What the Fab photo of beautifully mosaic Venetian Tile flooring
Photo by What the Fab

6. The Natural Choice: Cork Flooring Design

Cork flooring is a sustainable and eco-friendly option that offers a unique look and feel. It’s harvested from the bark of cork oak trees and known for its comfortable underfoot feel.

Cork is naturally warm and comfortable underfoot. It provides excellent sound insulation and shock absorption and is hypoallergenic and resistant to mold and mildew. It can be susceptible to scratches and dents, although some options have a wear layer for protection. Generally more expensive than some other flooring design choices, cork will also requires regular maintenance to maintain its appearance.

7. Cosey Up: Fitted Carpets Wall-to-Wall

The world of carpets and rugs offers a vast array of choices, each with its own advantages and disadvantages. Fitted carpets can be very confusing with strange names like Axminster, Wilton, and Saxony, describing their method of manufacture, rather than a brand or style. Here is a breakdown of some popular types of carpet to help you navigate your design decisions:

Pile types – that’s the top part you can see, woven into or glued to a backing layer – are either cut or looped. Cut pile is fibers of varying lengths that stand upright. This is the most common pile for carpets and rugs because it’s wonderfully comfortable underfoot, provides good sound insulation, comes in a wide variety of textures, and shows colors to their fullest. Cut pile is either smooth, like a velvet, that can show footprints when you walk across, or twisted to face all directions.

Loop pile carpets feature loops of fiber that create a more textured surface. Sometimes known as Berber or corded. They are exceptionally durable, disguise the dirt well, are easier to clean than cut pile and good for high-traffic areas. However, they can be rough on bare feet, not as visually appealing as cut pile, and loops can snag easily – so not always suitable for areas where children play.

Fiber Types – this is the materials used in the pile. Usually wool, or synthetic fibers such as nylon, polyester or acrylic.
Wool is a luxurious and naturally stain-resistant fiber that offers excellent sound insulation. Wool is soft, comfortable underfoot, naturally fire-resistant, perfect for allergy sufferers, and of course, is biodegradable. It is also the most expensive option, and requires care and cleaning, but will hold color and shape longest. Synthetic fibers are tougher but can be prone to static build-up and are more prone to matting. The best compromise is 80% wool, 20% nylon.
Wall-to-wall fitted carpet makes a room feel bigger and warmer. The huge range of plains, patterns and weaves means there will always be something to suit your design.

8. Rugs: The Answer to Everything

All the rules for choosing a fitted carpet also apply to rugs. Rugs offer a decorative and functional way to define areas within a room or add a pop of color and texture. There is a plethora of magnificent designs on the market from traditional Chinese or Persian through to modern ultra-chic in all shapes sizes and styles. They come the same pile and fiber types as carpets, but with additional considerations:

Size: Choose a rug size that complements your furniture arrangement and leaves enough floor space around the edges to really show it off.

Shape: Rectangular rugs are most common, but round or oval rugs can easily add architectural interest.

Rugs have a distinct advantage over other flooring designs in that they can be rolled-up and moved to a different room if you feel like it – or nudged a short distance to hide a few sins. My only advice with rugs is avoid anything with a fringe if you’re one of those people who has to keep smoothing it out – otherwise set your imagination free!

 

Light blue and tan rectangles on a Tufted Plaid Rug
By Matilda Goad & Co.

9. Natural Fiber Flooring: Earthy Beauty

Natural fiber flooring brings a touch of nature indoors with its unique textures and sustainable appeal. However, these beautiful options come with their own set of advantages and disadvantages to consider. The three most common types of natural fiber flooring are sisal, seagrass, and jute.

Sisal is known for its durability and is a smart choice for high-traffic areas. It is naturally stain-resistant and has a slightly coarse texture that provides good traction. The light-colored fibers create a bright and airy feel in a room. Sisal can be rough on bare feet and will require regular vacuuming to remove dust and debris. It is susceptible to moisture damage and spills, so it is not ideal for kitchens or bathrooms. Sisal can also be more expensive compared to other natural fibers.

Seagrass offers a softer texture underfoot compared to sisal. It is naturally stain-resistant and comes in a range of earthy tones that complement various design styles. Seagrass is also generally more affordable than sisal, yet not as durable as sisal and can be prone to tearing or snags. Despite the name, it is susceptible to moisture damage and requires extra care in high-moisture areas.

Jute is the most affordable option among natural fibers. It has a beautiful golden hue and a soft, almost carpet-like texture. Jute is also a good insulator, providing warmth underfoot. On the downside, jute is the least durable of the three and can easily show wear and tear. It is also the most susceptible to moisture damage and staining. Jute requires regular cleaning and is not ideal for high-traffic areas.

All natural fiber floors add a touch of organic beauty and texture to a space. They complement bohemian, coastal, and rustic design styles. But it can be demanding work, so avoid spaces with moisture, children, or pets.

 

10. Beyond the Basics: Other Flooring Options

While the above options are some of the most popular, there are additional flooring materials to consider for specific projects:

Linoleum: Made from natural materials like linseed oil and cork dust, linoleum is a durable and eco-friendly option that comes in a variety of colors and patterns. It looks good, especially in a retro design, is warmer than vinyl flooring, but will need a specialist installer.

Concrete: Stained or polished concrete floors can add an industrial-chic or modern aesthetic. Beautiful, extremely hard-wearing, and easy to keep clean. The downsides of concrete can be the weight in older properties if the bedrock is not substantial, and of course, you really don’t want to be burying pipes or cables under thick concrete if you’re ever going to need to dig it up one day!

When deciding on any flooring, think hard about durability, moisture, warmth, and maintenance before you go in search of color or texture. And remember, it will always be a dominant feature of the room, so pick carefully.

“An interior should be informed by the life that is lived in it.”
– Sandra Hinton, Founder –

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